Win Your Money Back Offer Structure
Win Your Money Back Offer Structure
From $100M Money Models by Alex Hormozi — Chapter 2
The Framework
Three qualification models: (1) Results-based — customer gets money back if they achieve a specific measurable outcome, (2) Actions-based — customer gets money back if they complete prescribed activities regardless of outcome, (3) Combined — customer must both follow actions and achieve results.
How It Works
Win Your Money Back Offer Structure provides a structured approach to understanding Brand Building, Client Financed Acquisition, Conversion Optimization as presented in Chapter 2 of $100M Money Models.Related Concepts
Concepts explored in the same chapter:
- Brand Building
- Client Financed Acquisition
- Conversion Optimization
- Customer Retention
- Grand Slam Offer
- Lead Generation
- Offer Sequencing
- Pricing Psychology
📚 From $100M Money Models by Alex Hormozi