Conversion Optimization: What 4 Books Reveal

Conversion Optimization appears across 4 books, most extensively in $100M Leads, $100M Money Models, Contagious.

The Learning Path

📖 How Different Authors Explore It

• $100M Leads — 3 chapters (Ch 5, 9, 19)
• $100M Money Models — 2 chapters (Ch 2, 3)
• Contagious — 1 chapter (Ch 5)
• Lean Marketing — 3 chapters (Ch 9, 13, 15)

Connected Concepts

• Client Financed Acquisition
• Email Marketing
• Lead Generation
• Value Creation
• Referral Systems
• Customer Retention
• Risk Reversal
• Grand Slam Offer
• Product-Market Fit
• Content Marketing

---

📚 $100M Leads by Alex Hormozi

📚 $100M Money Models by Alex Hormozi

📚 Contagious by Jonah Berger

📚 Lean Marketing by Allan Dib