Customer Retention: What 8 Books Reveal

Customer Retention was originated in Lean Marketing and has since been explored across 8 books in this library.

The Learning Path

The journey of this concept across the library:

🔵 Where It Originated

• Lean Marketing — 10 chapters (Ch 1, 2, 3, 4, 7, 8, 11, 12, 14, 15 · Quality: 3.1/5)

📖 How Different Authors Explore It

• $100M Money Models — 20 chapters (Ch 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20 · Quality: 2.72/5)
• $100M Offers — 13 chapters (Ch 0, 2, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17 · Quality: 1.9/5)
• $100M Leads — 4 chapters (Ch 2, 5, 11, 13 · Quality: 1.77/5)
• Contagious — 2 chapters (Ch 1, 5 · Quality: 1.85/5)
• Thinking, Fast and Slow — 2 chapters (Ch 12, 28 · Quality: 2.0/5)
• Influence — 1 chapter (Ch 1 · Quality: 1.7/5)
• The EOS Life — 1 chapter (Ch 2 · Quality: 2.4/5)

Connected Concepts

Concepts that frequently appear alongside this one across the library:

• Lead Generation — co-occurs in 7 books (strength: 65)
• Value Creation — co-occurs in 8 books (strength: 63)
• Risk Reversal — co-occurs in 6 books (strength: 51)
• Pricing Psychology — co-occurs in 7 books (strength: 49)
• Client Financed Acquisition — co-occurs in 6 books (strength: 49)
• Product-Market Fit — co-occurs in 7 books (strength: 49)
• Grand Slam Offer — co-occurs in 6 books (strength: 48)
• Scarcity Principle — co-occurs in 6 books (strength: 44)
• Price Anchoring — co-occurs in 7 books (strength: 40)
• Rapport Building — co-occurs in 6 books (strength: 33)

Key Frameworks

Frameworks from books that discuss this concept:

• $100M Leads: The Business Equation, Advertising Defined, Two Ways to Grow, Four Dimensions of Leads, Hormozi's Trust-Based Business Model
• $100M Money Models: The $100M Money Model, The Four Offer Types Framework, The 30-Day Payback Rule, Win Your Money Back Offer Structure, Three Criteria Tests for Win Your Money Back
• $100M Offers: The Grand Slam Offer, The Offer Hierarchy, The Two Root Problems, Hormozi's Four-Step Business Model, The Three Growth Levers
• Contagious: The STEPPS Framework, Three Flawed Explanations for Popularity, Two Reasons Word of Mouth Beats Advertising, Three Mechanisms of Social Currency, The Self-Sharing Reward Circuit
• Influence: Click, Run, Trigger Features, Judgmental Heuristics, Contrast Principle, Core Motives Model of Social Influence
• Lean Marketing: Lean Marketing Principles, Three Force Multipliers, Brand vs. Direct Response Synthesis, Lean Marketing Principle 3: Market Before Product, Seven Niche Dimensions
• The EOS Life: Delegate and Elevate, Accountability Chart, One-Per-Quarter Delegation Cadence, Five-to-One Return on Delegation, People Analyzer

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📚 $100M Leads by Alex Hormozi

📚 $100M Money Models by Alex Hormozi

📚 $100M Offers by Alex Hormozi

📚 Contagious by Jonah Berger

📚 Influence by Robert B. Cialdini

📚 Lean Marketing by Allan Dib

📚 The EOS Life by Gino Wickman

📚 Thinking, Fast and Slow by Daniel Kahneman