Margin Notes

The $100M Money Model

The $100M Money Model

From $100M Money Models by Alex Hormozi — Chapter 1

The Framework

A sequence of offers — Attraction, Upsell, Downsell, and Continuity — designed so that a business makes enough profit from each customer within 30 days to cover the cost of acquiring them.

How It Works

The $100M Money Model provides a structured approach to understanding Client Financed Acquisition, Customer Acquisition Cost, Customer Retention as presented in Chapter 1 of $100M Money Models.

Related Concepts

Concepts explored in the same chapter:


📚 From $100M Money Models by Alex Hormozi