The Decoy Offer Structure
The Decoy Offer Structure
From $100M Money Models by Alex Hormozi — Chapter 4
The Framework
Present two options side-by-side: (1) A free or very cheap bare-bones version with minimal features, and (2) Your full premium offer with clear, visible value advantages.
How It Works
The Decoy Offer Structure provides a structured approach to understanding Customer Retention, Decoy Effect, Grand Slam Offer as presented in Chapter 4 of $100M Money Models.Related Concepts
Concepts explored in the same chapter:
- Customer Retention
- Decoy Effect
- Grand Slam Offer
- Lead Generation
- Price Anchoring
- Pricing Psychology
- Risk Reversal
- Value Creation
📚 From $100M Money Models by Alex Hormozi