Margin Notes

The Gift Card Play

The Gift Card Play

From $100M Money Models by Alex Hormozi — Chapter 11

The Framework

Sell $200 gift cards for $20.

How It Works

The Gift Card Play provides a structured approach to understanding Client Financed Acquisition, Customer Retention, Lead Generation as presented in Chapter 11 of $100M Money Models.

Related Concepts

Concepts explored in the same chapter:


📚 From $100M Money Models by Alex Hormozi