Margin Notes

The Buy X Get Y Free Conversion Formula

The Buy X Get Y Free Conversion Formula

From $100M Money Models by Alex Hormozi — Chapter 5

The Framework

Convert any discount into Buy X Get Y Free format: (1) Calculate your current discount as a fraction, (2) Express it as paid units plus free units at the same ratio, (3) Present as "Buy [paid units], ...

How It Works

The Buy X Get Y Free Conversion Formula provides a structured approach to understanding Client Financed Acquisition, Customer Retention, Grand Slam Offer as presented in Chapter 5 of $100M Money Models.

Related Concepts

Concepts explored in the same chapter:


📚 From $100M Money Models by Alex Hormozi