Email Marketing: What 8 Books Reveal

Email Marketing was originated in Lean Marketing and has since been explored across 8 books in this library.

The Learning Path

🔵 Where It Originated

• Lean Marketing — 1 chapter (Ch 12)

📖 How Different Authors Explore It

• $100M Leads — 8 chapters (Ch 2, 3, 5, 7, 9, 14, 18, 19)
• $100M Money Models — 1 chapter (Ch 3)
• Contagious — 2 chapters (Ch 3, 5)
• Lean Marketing — 7 chapters (Ch 4, 5, 8, 9, 11, 12, 13)
• Never Split the Difference — 2 chapters (Ch 1, 4)
• Pre-Suasion — 1 chapter (Ch 1)
• Six-Minute X-Ray — 3 chapters (Ch 11, 13, 16)
• Thinking, Fast and Slow — 1 chapter (Ch 5)

Connected Concepts

• Rapport Building
• Lead Generation
• Client Financed Acquisition
• Associative Coherence
• Social Proof
• Grand Slam Offer
• Tactical Empathy
• Covert Influence
• Cognitive Fluency
• Customer Retention

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📚 $100M Leads by Alex Hormozi

📚 $100M Money Models by Alex Hormozi

📚 Contagious by Jonah Berger

📚 Lean Marketing by Allan Dib

📚 Never Split the Difference by Chris Voss

📚 Pre-Suasion by Robert B. Cialdini

📚 Six-Minute X-Ray by Chase Hughes

📚 Thinking, Fast and Slow by Daniel Kahneman