Margin Notes

Rollover Upsell

Rollover Upsell

From $100M Money Models by Alex Hormozi — Chapter 11

The Framework

Who: (1) Old customers (6+ months), (2) Your upset customers, (3) Competitors' upset customers, (4) Current customers.

How It Works

Rollover Upsell provides a structured approach to understanding Client Financed Acquisition, Customer Retention, Lead Generation as presented in Chapter 11 of $100M Money Models.

Related Concepts

Concepts explored in the same chapter:


📚 From $100M Money Models by Alex Hormozi

Get weekly synthesis insights

New books, surprising connections, and deep-dive analyses — delivered every week.