Rollover Upsell

From $100M Money Models by Alex Hormozi — Chapter 11

The Framework

Who: (1) Old customers (6+ months), (2) Your upset customers, (3) Competitors' upset customers, (4) Current customers.

How It Works

Rollover Upsell provides a structured approach to understanding Client Financed Acquisition, Customer Retention, Lead Generation as presented in Chapter 11 of $100M Money Models.

Related Concepts

Concepts explored in the same chapter:

• Client Financed Acquisition
• Customer Retention
• Lead Generation
• Risk Reversal
• Rollover Credit
• Value Creation
• Winback Campaign

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📚 From $100M Money Models by Alex Hormozi