The 30-Day Payback Rule
The 30-Day Payback Rule
From $100M Money Models by Alex Hormozi — Chapter 1
The Framework
Design your Money Model so that profit from each customer covers their acquisition cost within 30 days.
How It Works
The 30-Day Payback Rule provides a structured approach to understanding Client Financed Acquisition, Customer Acquisition Cost, Customer Retention as presented in Chapter 1 of $100M Money Models.Related Concepts
Concepts explored in the same chapter:
- Client Financed Acquisition
- Customer Acquisition Cost
- Customer Retention
- Grand Slam Offer
- Lead Generation
- Lean Thinking
- Offer Sequencing
- Pricing Psychology
📚 From $100M Money Models by Alex Hormozi
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