Anchor Upsell

From $100M Money Models by Alex Hormozi — Chapter 10

The Framework

(1) Present the Anchor — show the premium option at 5x–10x your main price.

How It Works

Anchor Upsell provides a structured approach to understanding Customer Retention, Diminishing Sensitivity, Grand Slam Offer as presented in Chapter 10 of $100M Money Models.

Related Concepts

Concepts explored in the same chapter:

• Customer Retention
• Diminishing Sensitivity
• Grand Slam Offer
• Lead Generation
• Price Anchoring
• Pricing Psychology
• Risk Reversal
• Rule of 100

---

📚 From $100M Money Models by Alex Hormozi