Diminishing Sensitivity: What 4 Books Reveal

Diminishing Sensitivity appears across 4 books, most extensively in $100M Money Models, Contagious, Influence.

The Learning Path

📖 How Different Authors Explore It

• $100M Money Models — 2 chapters (Ch 3, 10)
• Contagious — 1 chapter (Ch 5)
• Influence — 1 chapter (Ch 1)
• Thinking, Fast and Slow — 4 chapters (Ch 11, 25, 26, 34)

Connected Concepts

• Pricing Psychology
• Price Anchoring
• Scarcity Principle
• Rule of 100
• Grand Slam Offer
• Value Creation
• Risk Reversal
• Customer Retention
• Lead Generation
• Product-Market Fit

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📚 $100M Money Models by Alex Hormozi

📚 Contagious by Jonah Berger

📚 Influence by Robert B. Cialdini

📚 Thinking, Fast and Slow by Daniel Kahneman