The Menu Upsell

From $100M Money Models by Alex Hormozi — Chapter 9

The Framework

(1) Unsell — Tell them what they don't need, crossing out irrelevant options to build trust.

How It Works

The Menu Upsell provides a structured approach to understanding A/B Choice Architecture, Client Financed Acquisition, Customer Retention as presented in Chapter 9 of $100M Money Models.

Related Concepts

Concepts explored in the same chapter:

• A/B Choice Architecture
• Client Financed Acquisition
• Customer Retention
• Lead Generation
• Prescription Selling
• Pricing Psychology
• Problem-Solution Cycle
• Product-Market Fit

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📚 From $100M Money Models by Alex Hormozi