The Three Growth Levers

From $100M Offers by Alex Hormozi — Chapter 3

The Framework

The only three ways to grow a business:

• Get more customers


• Increase their average purchase value


• Get them to buy more times

(Can be simplified to two: more customers + more value per customer...

How It Works

The Three Growth Levers provides a structured approach to understanding Category of One, Client Financed Acquisition, Commoditization Trap as presented in Chapter 3 of $100M Offers.

Related Concepts

Concepts explored in the same chapter:

• Category of One
• Client Financed Acquisition
• Commoditization Trap
• Grand Slam Offer
• Lead Generation
• Lifetime Value
• Pricing Psychology
• Risk Reversal

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📚 From $100M Offers by Alex Hormozi