The Three Evergreen Markets

From $100M Offers by Alex Hormozi — Chapter 4

The Framework

All business ultimately serves one of three core human needs:

• Health


• Wealth


• Relationships

The goal is to find a specific subgroup within one of these that scores well on all four indicators.

How It Works

The Three Evergreen Markets provides a structured approach to understanding Certainty Effect, Client Financed Acquisition, Customer Retention as presented in Chapter 4 of $100M Offers.

Related Concepts

Concepts explored in the same chapter:

• Certainty Effect
• Client Financed Acquisition
• Customer Retention
• Grand Slam Offer
• Lead Generation
• Market Selection
• Niche Pricing Power
• Price Anchoring

---

📚 From $100M Offers by Alex Hormozi