The Virtuous Cycle of Price

From $100M Offers by Alex Hormozi — Chapter 5

The Framework

Raising prices →

• Increased emotional investment from clients
• Increased perceived value
• Better client results (more invested = more adherent)
• Attracts best clients (easiest to satisfy, ...

How It Works

The Virtuous Cycle of Price provides a structured approach to understanding Certainty Effect, Customer Retention, Grand Slam Offer as presented in Chapter 5 of $100M Offers.

Related Concepts

Concepts explored in the same chapter:

• Certainty Effect
• Customer Retention
• Grand Slam Offer
• Premium Pricing
• Price Anchoring
• Price-to-Value Discrepancy
• Pricing Psychology
• Product-Market Fit

---

📚 From $100M Offers by Alex Hormozi