The Price-to-Value Discrepancy
The Price-to-Value Discrepancy
From $100M Offers by Alex Hormozi — Chapter 5
The Framework
The fundamental reason anyone buys: perceived value > price.
How It Works
The Price-to-Value Discrepancy provides a structured approach to understanding Certainty Effect, Customer Retention, Grand Slam Offer as presented in Chapter 5 of $100M Offers.Related Concepts
Concepts explored in the same chapter:
- Certainty Effect
- Customer Retention
- Grand Slam Offer
- Premium Pricing
- Price Anchoring
- Price-to-Value Discrepancy
- Pricing Psychology
- Product-Market Fit
📚 From $100M Offers by Alex Hormozi