Content Marketing: What 8 Books Reveal

Content Marketing was originated in Lean Marketing and has since been explored across 8 books in this library.

The Learning Path

🔵 Where It Originated

• Lean Marketing — 1 chapter (Ch 13)

📖 How Different Authors Explore It

• $100M Leads — 5 chapters (Ch 4, 5, 6, 7, 18)
• Contagious — 7 chapters (Ch 0, 1, 2, 3, 4, 5, 6)
• Influence — 1 chapter (Ch 4)
• Lean Marketing — 8 chapters (Ch 2, 5, 8, 9, 11, 12, 13, 14)
• Never Split the Difference — 1 chapter (Ch 5)
• Pre-Suasion — 1 chapter (Ch 5)
• The Ellipsis Manual — 1 chapter (Ch 2)
• Thinking, Fast and Slow — 2 chapters (Ch 12, 13)

🔧 Applied in New Domains

• Contagious — 2 chapters (Ch 0, 6)

Connected Concepts

• Rapport Building
• Social Proof
• Lead Generation
• Value Creation
• Cognitive Fluency
• Client Financed Acquisition
• Associative Coherence
• Tactical Empathy
• Covert Influence
• Framing Effects

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📚 $100M Leads by Alex Hormozi

📚 Contagious by Jonah Berger

📚 Influence by Robert B. Cialdini

📚 Lean Marketing by Allan Dib

📚 Never Split the Difference by Chris Voss

📚 Pre-Suasion by Robert B. Cialdini

📚 The Ellipsis Manual by Chase Hughes

📚 Thinking, Fast and Slow by Daniel Kahneman