Trial With Penalty
Trial With Penalty
From $100M Money Models by Alex Hormozi — Chapter 14
The Framework
(1) Offer the trial after they reject your main offer: "How about we just get you started for free?" (2) Get the credit card — required, non-negotiable.
How It Works
Trial With Penalty provides a structured approach to understanding Client Financed Acquisition, Conditional Free Trial, Customer Retention as presented in Chapter 14 of $100M Money Models.Related Concepts
Concepts explored in the same chapter:
- Client Financed Acquisition
- Conditional Free Trial
- Customer Retention
- Lead Generation
- Problem-Solution Cycle
- Risk Reversal
- Trial With Penalty
📚 From $100M Money Models by Alex Hormozi