Unity

From Pre-Suasion by Robert B. Cialdini — Chapter 11

The Framework

Shared identity that merges self and other.

How It Works

Unity provides a structured approach to understanding Behavioral Entrainment, Covert Influence, Isopraxism as presented in Chapter 11 of Pre-Suasion.

Related Concepts

Concepts explored in the same chapter:

• Behavioral Entrainment
• Covert Influence
• Isopraxism
• Kinship Framing
• Localism
• Locus of Control
• Rapport Building
• Social Currency

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📚 From Pre-Suasion by Robert B. Cialdini