Orienting Response / Investigatory Reflex
Orienting Response / Investigatory Reflex
From Pre-Suasion by Robert B. Cialdini — Chapter 5
The Framework
The automatic redirection of attention to any change in the environment.
How It Works
Orienting Response / Investigatory Reflex provides a structured approach to understanding Certainty Effect, Cognitive Fluency, Content Marketing as presented in Chapter 5 of Pre-Suasion.Related Concepts
Concepts explored in the same chapter:
- Certainty Effect
- Cognitive Fluency
- Content Marketing
- Covert Influence
- Dread Risks
- Fear-Then-Fix Messaging
- Framing Effects
- Grand Slam Offer
📚 From Pre-Suasion by Robert B. Cialdini