Positive Test Strategy

From Pre-Suasion by Robert B. Cialdini — Chapter 2

The Framework

When evaluating any proposition, people search only for confirming evidence.

How It Works

Positive Test Strategy provides a structured approach to understanding Authority and Credibility, Behavioral Entrainment, Certainty Effect as presented in Chapter 2 of Pre-Suasion.

Related Concepts

Concepts explored in the same chapter:

• Authority and Credibility
• Behavioral Entrainment
• Certainty Effect
• Channeled Attention
• Cognitive Fluency
• Commitment and Consistency
• Covert Influence
• Isopraxism

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📚 From Pre-Suasion by Robert B. Cialdini