Channeled Attention Model of Influence

From Pre-Suasion by Robert B. Cialdini — Chapter 2

The Framework

The nontraditional alternative to the belief-change model: instead of modifying beliefs, attitudes, or experiences, simply elevate the focal concept at the moment of decision.

How It Works

Channeled Attention Model of Influence provides a structured approach to understanding Authority and Credibility, Behavioral Entrainment, Certainty Effect as presented in Chapter 2 of Pre-Suasion.

Related Concepts

Concepts explored in the same chapter:

• Authority and Credibility
• Behavioral Entrainment
• Certainty Effect
• Channeled Attention
• Cognitive Fluency
• Commitment and Consistency
• Covert Influence
• Isopraxism

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📚 From Pre-Suasion by Robert B. Cialdini