Margin Notes

Next-In-Line Effect

Next-In-Line Effect

From Pre-Suasion by Robert B. Cialdini — Chapter 6

The Framework

In sequential-presentation settings (meetings, panels, conferences), people immediately before or after their own turn cannot process others' contributions — their attention is consumed by self-relevant rehearsal/rehashing.

How It Works

Next-In-Line Effect provides a structured approach to understanding Associative Coherence, Client Financed Acquisition, Cognitive Fluency as presented in Chapter 6 of Pre-Suasion.

Related Concepts

Concepts explored in the same chapter:


📚 From Pre-Suasion by Robert B. Cialdini