Social Currency: What 8 Books Reveal

Social Currency was originated in Contagious and has since been explored across 8 books in this library.

The Learning Path

🔵 Where It Originated

• Contagious — 1 chapter (Ch 1)

📖 How Different Authors Explore It

• Contagious — 4 chapters (Ch 0, 1, 3, 5)
• Influence — 2 chapters (Ch 3, 8)
• Lean Marketing — 2 chapters (Ch 3, 13)
• Pre-Suasion — 4 chapters (Ch 6, 8, 11, 12)
• Six-Minute X-Ray — 1 chapter (Ch 8)
• The Ellipsis Manual — 1 chapter (Ch 9)
• Thinking, Fast and Slow — 3 chapters (Ch 12, 13, 16)
• What Every Body Is Saying — 1 chapter (Ch 8)

Connected Concepts

• Rapport Building
• Social Proof
• Covert Influence
• Unity Principle
• Cognitive Fluency
• Isopraxism
• Triggers (Marketing)
• Tactical Empathy
• Associative Coherence
• Referral Systems

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📚 Contagious by Jonah Berger

📚 Influence by Robert B. Cialdini

📚 Lean Marketing by Allan Dib

📚 Pre-Suasion by Robert B. Cialdini

📚 Six-Minute X-Ray by Chase Hughes

📚 The Ellipsis Manual by Chase Hughes

📚 Thinking, Fast and Slow by Daniel Kahneman

📚 What Every Body Is Saying by Joe Navarro