When Observability Backfires — The Anti-Drug Principle
When Observability Backfires — The Anti-Drug Principle
From Contagious by Jonah Berger — Chapter 4
The Framework
DO: Highlight what people should be doing → "Most students have 1-2 drinks when they party" DON'T: Highlight how many people are doing the wrong thing → "30 billion songs illegally downloaded"...How It Works
When Observability Backfires — The Anti-Drug Principle provides a structured approach to understanding Anti-Drug Backfire Effect, Behavioral Residue, Client Financed Acquisition as presented in Chapter 4 of Contagious.Related Concepts
Concepts explored in the same chapter:
- Anti-Drug Backfire Effect
- Behavioral Residue
- Client Financed Acquisition
- Content Marketing
- Covert Influence
- Isopraxism
- Making the Private Public
- Observability Principle
📚 From Contagious by Jonah Berger