The Arousal-Sharing Matrix

From Contagious by Jonah Berger — Chapter 3

The Framework

| | High Arousal (Drives Sharing) | Low Arousal (Suppresses Sharing) |
|---|---|---|
| Positive | Awe, Excitement, Amusement | Contentment |
| Negative | Anger, Anxiety, Disgust | Sadness |

How It Works

The Arousal-Sharing Matrix provides a structured approach to understanding Arousal Model of Sharing, Cognitive Fluency, Content Marketing as presented in Chapter 3 of Contagious.

Related Concepts

Concepts explored in the same chapter:

• Arousal Model of Sharing
• Cognitive Fluency
• Content Marketing
• Covert Influence
• Decision Making Psychology
• Email Marketing
• High vs Low Arousal
• Isopraxism

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📚 From Contagious by Jonah Berger