Margin Notes

Metaphoric Transfer of Associations

Metaphoric Transfer of Associations

From Pre-Suasion by Robert B. Cialdini — Chapter 7

The Framework

Metaphors transfer entire associative networks from source to target domain.

How It Works

Metaphoric Transfer of Associations provides a structured approach to understanding Associative Coherence, Co-Creation Effect, Cognitive Fluency as presented in Chapter 7 of Pre-Suasion.

Related Concepts

Concepts explored in the same chapter:


📚 From Pre-Suasion by Robert B. Cialdini