Metaphoric Transfer of Associations
Metaphoric Transfer of Associations
From Pre-Suasion by Robert B. Cialdini — Chapter 7
The Framework
Metaphors transfer entire associative networks from source to target domain.
How It Works
Metaphoric Transfer of Associations provides a structured approach to understanding Associative Coherence, Co-Creation Effect, Cognitive Fluency as presented in Chapter 7 of Pre-Suasion.Related Concepts
Concepts explored in the same chapter:
- Associative Coherence
- Co-Creation Effect
- Cognitive Fluency
- Covert Influence
- Human Needs Map
- Implicit Egoism
- Language as Influence Mechanism
- Locus of Control
📚 From Pre-Suasion by Robert B. Cialdini