Margin Notes

Implicit Egoism

Implicit Egoism

From Pre-Suasion by Robert B. Cialdini — Chapter 7

The Framework

Self-connected entities receive automatic positive evaluation.

How It Works

Implicit Egoism provides a structured approach to understanding Associative Coherence, Co-Creation Effect, Cognitive Fluency as presented in Chapter 7 of Pre-Suasion.

Related Concepts

Concepts explored in the same chapter:


📚 From Pre-Suasion by Robert B. Cialdini