Cognitive Accessibility

From Pre-Suasion by Robert B. Cialdini — Chapter 9

The Framework

The mechanism of pre-suasion: attended concepts activate closely linked concepts and suppress unlinked concepts.

How It Works

Cognitive Accessibility provides a structured approach to understanding Associative Coherence, Authority and Credibility, Cognitive Accessibility as presented in Chapter 9 of Pre-Suasion.

Related Concepts

Concepts explored in the same chapter:

• Associative Coherence
• Authority and Credibility
• Cognitive Accessibility
• Cognitive Fluency
• Correction Mechanisms
• Covert Influence
• Framing Effects
• Halo Effect

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📚 From Pre-Suasion by Robert B. Cialdini