LTV Calculation

From Lean Marketing by Allan Dib — Chapter 15

The Framework

LTV = Annual profit per customer × Average customer tenure. Annual profit = Annual revenue per customer − Variable costs (COGS, service delivery, credit card fees).

How It Works

LTV Calculation provides a structured approach to understanding Associative Coherence, Client Financed Acquisition, Conversion Optimization as presented in Chapter 15 of Lean Marketing.

Related Concepts

Concepts explored in the same chapter:

• Associative Coherence
• Client Financed Acquisition
• Conversion Optimization
• Customer Lifetime Value
• Customer Retention
• Lead Generation
• Lean Thinking
• Marketing Metrics

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📚 From Lean Marketing by Allan Dib