Five Whys

From Lean Marketing by Allan Dib — Chapter 3

The Framework

Originally a Toyota root-cause analysis technique, Dib applies it to buying psychology.

How It Works

Five Whys provides a structured approach to understanding Associative Coherence, Brand Building, Client Financed Acquisition as presented in Chapter 3 of Lean Marketing.

Related Concepts

Concepts explored in the same chapter:

• Associative Coherence
• Brand Building
• Client Financed Acquisition
• Co-Creation Effect
• Cognitive Fluency
• Customer Retention
• Face-Saving
• Focusing Illusion

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📚 From Lean Marketing by Allan Dib