The Trojan Horse Strategy

From Contagious by Jonah Berger — Chapter 6

The Framework

• How It Works

The Trojan Horse Strategy provides a structured approach to understanding Associative Coherence, Cognitive Fluency, Content Marketing as presented in Chapter 6 of Contagious.

Related Concepts

Concepts explored in the same chapter:

• Associative Coherence
• Cognitive Fluency
• Content Marketing
• Framing Effects
• Lead Generation
• Narrative Sharpening
• Pricing Psychology
• Stories as Vessels

---

📚 From Contagious by Jonah Berger