Margin Notes

The Low-Ball Technique

The Low-Ball Technique

From Influence by Robert B. Cialdini — Chapter 7

The Framework

Offer an attractive inducement to secure a commitment, then remove the inducement after the decision is made but before it is finalized.

How It Works

The Low-Ball Technique provides a structured approach to understanding Certainty Effect, Commitment and Consistency, Commitment and Consistency Principle as presented in Chapter 7 of Influence.

Related Concepts

Concepts explored in the same chapter:


📚 From Influence by Robert B. Cialdini