Six Factors of Liking
Six Factors of Liking
From Influence by Robert B. Cialdini — Chapter 3
The Framework
The independent routes to generating liking, each exploitable for compliance: (1) Physical attractiveness → halo effect.
How It Works
Six Factors of Liking provides a structured approach to understanding Association Principle, Associative Coherence, Covert Influence as presented in Chapter 3 of Influence.Related Concepts
Concepts explored in the same chapter:
- Association Principle
- Associative Coherence
- Covert Influence
- Halo Effect
- Isopraxism
- Liking Principle
- Locus of Control
- Rapport Building
📚 From Influence by Robert B. Cialdini
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