Margin Notes

The Foot-in-the-Door Technique

The Foot-in-the-Door Technique

From Influence by Robert B. Cialdini — Chapter 7

The Framework

Start with a trivial request that nearly everyone accepts.

How It Works

The Foot-in-the-Door Technique provides a structured approach to understanding Certainty Effect, Commitment and Consistency, Commitment and Consistency Principle as presented in Chapter 7 of Influence.

Related Concepts

Concepts explored in the same chapter:


📚 From Influence by Robert B. Cialdini