Four-Step Paid Ad Narrowing Process
Four-Step Paid Ad Narrowing Process
From $100M Leads by Alex Hormozi — Chapter 10
The Framework
Start with the entire world, narrow systematically: (1) Pick a platform, (2) Target within the platform (lookalike + filters), (3) Craft the ad (Call Out + Value + CTA), (4) Get permission to contact (landing pages).
How It Works
Four-Step Paid Ad Narrowing Process provides a structured approach to understanding Callout Framework, Client Financed Acquisition, Co-Creation Effect as presented in Chapter 10 of $100M Leads.Related Concepts
Concepts explored in the same chapter:
- Callout Framework
- Client Financed Acquisition
- Co-Creation Effect
- Cocktail Party Effect
- Framing Effects
- Human Needs Map
- Lead Generation
- Lookalike Audiences
📚 From $100M Leads by Alex Hormozi