Target Market Selection: What 7 Books Reveal

Target Market Selection was originated in Lean Marketing and has since been explored across 7 books in this library.

The Learning Path

🔵 Where It Originated

• Lean Marketing — 1 chapter (Ch 2)

📖 How Different Authors Explore It

• $100M Leads — 3 chapters (Ch 10, 11, 15)
• $100M Money Models — 2 chapters (Ch 9, 20)
• $100M Offers — 4 chapters (Ch 0, 4, 5, 8)
• Contagious — 1 chapter (Ch 5)
• Lean Marketing — 6 chapters (Ch 2, 3, 5, 8, 11, 14)
• Pre-Suasion — 1 chapter (Ch 3)
• Thinking, Fast and Slow — 1 chapter (Ch 34)

Connected Concepts

• Pricing Psychology
• Risk Reversal
• Product-Market Fit
• Lead Generation
• Customer Retention
• Value Creation
• Client Financed Acquisition
• Grand Slam Offer
• Price Anchoring
• Scarcity Principle

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📚 $100M Leads by Alex Hormozi

📚 $100M Money Models by Alex Hormozi

📚 $100M Offers by Alex Hormozi

📚 Contagious by Jonah Berger

📚 Lean Marketing by Allan Dib

📚 Pre-Suasion by Robert B. Cialdini

📚 Thinking, Fast and Slow by Daniel Kahneman