BATNA: What 3 Books Reveal

BATNA was originated in Getting to Yes and has since been explored across 3 books in this library.

The Learning Path

🔵 Where It Originated

• Getting to Yes — 1 chapter (Ch 6)

📖 How Different Authors Explore It

• Getting to Yes — 8 chapters (Ch 1, 2, 4, 5, 6, 7, 8, 9)
• Never Split the Difference — 2 chapters (Ch 3, 9)
• Thinking, Fast and Slow — 2 chapters (Ch 11, 23)

Connected Concepts

• Negotiation
• Rapport Building
• Price Anchoring
• Tactical Empathy
• Associative Coherence
• Commitment and Consistency
• Grand Slam Offer
• Black Swans
• Lead Generation
• Reframing

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📚 Getting to Yes by Roger Fisher

📚 Never Split the Difference by Chris Voss

📚 Thinking, Fast and Slow by Daniel Kahneman