Margin Notes

The Decision Map

The Decision Map

From Six-Minute X-Ray by Chase Hughes — Chapter 10

The Framework

Six decision styles governing how people make choices: (1) Deviance — decisions filtered through norm-breaking and standing out, (2) Novelty — decisions filtered through newness and early adoption, (3) Social — decisions filtered through social connection and impression, (4) Conformity — decisions filtered through peer group alignment and acceptance, (5) Investment — decisions filtered through ROI and long-term value, (6) Necessity — decisions filtered through functional purpose and practical need.

How It Works

The Decision Map provides a structured approach to understanding Behavioral Engineering, Cognitive Fluency, Conformity Behavior as presented in Chapter 10 of Six-Minute X-Ray.

Related Concepts

Concepts explored in the same chapter:


📚 From Six-Minute X-Ray by Chase Hughes